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Publishing 321


 
Module code PUB 321
Qualification Undergraduate
Faculty Faculty of Engineering, Built Environment and Information Technology
Module content

*Closed - requires department selection.
Publishing in the Magazine and Corporate Environment. This module offers an introduction to the publishing value chain as applied to magazines and corporate publications; the magazine and corporate publishing environment (including kinds of magazines and corporate publications, readership, market segmentation); commissioning writing for magazines and corporate publications; production processes; sales and marketing; and distribution.
Module credits 30.00
Prerequisites No prerequisites.
Contact time 3 practicals per week, 3 lectures per week
Language of tuition English
Academic organisation Information Science
Period of presentation Semester 2
The information published here is subject to change and may be amended after the publication of this information. The General Regulations (G Regulations) apply to all faculties of the University of Pretoria. It is expected of students to familiarise themselves well with these regulations as well as with the information contained in the General Rules section. Ignorance concerning these regulations and rules will not be accepted as an excuse for any transgression.

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